Top Tips For Choosing Your Company Name

Choosing a company name is a fun and creative process. Ideally, your company name should be unique, easy to pronounce and memorable.

Before making this decision you must identify the differences between a sole trader and a limited company. Company names and business names have a very different legal status.

Registering your company in Ireland and choosing a company name are two decisions that go hand in hand.

Choosing your company name is the first step in creating your unique brand
Choosing your company name is the first step in creating your unique brand

What’s The Difference Between A Company Name And A Business Name?

When you incorporate your business, it is required to register your company name with the Companies Registration Office (CRO). This creates a separate legal entity between you and your company. The CRO protects your company name, once registered, no other company can use it. Check CRO’s search facility to see what company names are not available.

Any individual, partnership or corporate body that wishes to operate under any name that is not their own true name must register that name with the Companies Registration Office. However, the CRO does not protect a business name and there are no restrictions if any other individual wants to use your business name.  If you would like to register your business name, complete this form.

Top Tips When Choosing Your Company Name

Picking a name for your company is an important decision for your business. Here are tips to help you get started:

Brainstorm Keywords

Create a list of keywords, think about who your target market is and what you want to communicate to them. Do you want your name to be: fun? Simple? Serious? Attention grabbing?

Remember to keep it simple, a name that’s easy to spell and pronounce. Use a thesaurus to find different variations of words you already have.

Be Creative

Creativity is key. This can be as simple as knocking a few letters off of an existing word. Some examples of this are ‘Asus’, which is from the word Pegasus, and ‘Cisco’ which is short for San Francisco.

Think about brand names that tell a story, this makes customers respond to your business on an emotional level. An example of this is Ikea, a random collection of letters, the first letters use the founder Ingvar Kamprad’s name and the letters of the Swedish property and the village where he grew up: Ingvar Kamprad Elmtaryd Agunnaryd.

Use Company Name Check Generators

Naming.net and Biznamewiz are websites which help you choose potential company names. They allow you to select your industry or sector to help narrow down the search.

Check If The Domain Name Is Available

Your domain name does not have to match the name of your company exactly. For example, GlaxoSmithKline, a pharmaceutical industry, use GSK.com for their corporate website.

Check if the domain name you want to use is available, then you can secure the domain name. For Irish businesses, you have the choice of using .ie or .com, keep in mind whether or not you want to target non-Irish or international audiences.

You can check if your domain name is available by using The Irish Domain Registry.

When you have selected your domain name, register some similar names or variations. We recommend you do this to protect your brand name from competitors and to drive more traffic to your website.

Choosing a company name
Choosing a Company Name

Find Out About Restricted Words & Terms

the CRO reserves the right to refuse any name based on their rules. Here are some things to consider before picking a company name:

General words like ‘business’, ‘services’ and ‘consultancy’ are non-distinguishing

Words such as Universal, Global, and International are popular and generic.

Words such as ‘holding’, ‘group’, ‘system’, ‘services’, ‘international’, ‘solutions’, ‘enterprises’ etc. have a weak distinction.

Local place names are not strong as they may clash with another company in the same area.

Check With Companies Registration Office

You can use the name check search on the Companies Registration Office (CRO) website here to see if the name you want is available. Once you’ve made your decision, We can follow up with the checks from there for you.

What Documentation Do I Need to Register My Company Name?

We will complete the relevant forms to suit your business needs.

  • First, an email is sent with these documents for your confirmation and your signature.
  • When you return the signed documents to us, we complete the administration end of forming your company.
  • You will receive confirmation once your company has been formed.
  • In addition, we will then advise you on the next steps to take like registering your company for VAT and opening the company’s bank account.

How Long Does It Take to Register My Company Name?

We can register your company name within a couple of days.

Registering Your Company Name With Accountant Online

We want to encourage you to use your creativity and leave the hard work up to us.

  • We offer advice on the names the CRO will accept, and those they won’t.
  • You provide us with your company name ideas and we work from there.
  • We will liaise with you throughout the whole process until you select a name you like.

As part of our online company formation service we also provide:

  • Certificate of Incorporation.
  • Company Constitution.
  • Share Certificates.
  • Schedule of Company Officers.
  • Secure Digital Register.
  • Corporation Tax Registration.
  • First Annual Return.
  • Free Offers on web design, print and workbench space.
Incorporating your startup and registering your company name
Incorporating your startup and registering your company name

Events And Meetups

Do you have more questions about starting a business in Ireland? Or are you an entrepreneur that needs a push in the right direction?

We have some fantastic meetups and events for startups happening monthly.

Join our free monthly webinar for startups and check out our helpful guides and checklists on starting your new business in Ireland.

Entrepreneurs Anonymous is a fantastic meetup event that will inspire you to take the next step. Register for the next event on our Meetup.