Business Growth Webinar hosted by John Brennan, CEO, West BIC.

Topic: Financial Storytelling – a practical approach to financial modelling for Startup and Scale-Up enterprises.

You’ve missed this webinar but if you would like a recording, please email

What was covered?

1) Key components of an investor-ready financial model

2) Understand the business model from a financial perspective

3) How the financial model can be used to communicate the ‘business story’ and attract investor interest

Why join?

Most founders in the startup ecosystem come from a technical background. However, a significant part of the business development process revolves around finance, whether it be raising the first round of investment funding or understanding how the business model works in a financial context. Most importantly, founders need to be able to understand how to scale the business and add value over time.

To do all of the above, startups and scaling enterprises require a robust financial model, which they understand, can repeat again and again and which allows them to plan with confidence and ultimately tell the story of their business to investors and other stakeholders.

Meet your hosts

John Brennan
John Brennan
CEO at WestBIC
John is a graduate of the Marketing Institute of Ireland and holds an ACCA Certified Diploma in Finance.

John previously held the position of financial controller at WestBIC. He has over 20 years of experience working with high-growth startups and specialises in providing financial modelling support to startups seeking investment funding to grow their business.

Rose Kervick
Rose Kervick
Director of Sales and Marketing at Accountant Online
Rose is the Director of Sales and Marketing at Accountant Online. Rose has worked in senior leadership roles for over 20 years in both US corporates and Irish SME’s. Areas of expertise: Leadership, Strategic Planning, Executive Coaching, Mentorship, Online Business Management.
Rose holds a BA in English and Psychology (UCC), Masters in Management (UCD Smurfit School) and a Certificate in Company Direction (Institute of Directors).

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