Donal O’Connor is the founder and Director of Adscribe Ireland Limited. They are a software development company that focuses on measuring, managing and monetizing consumer viewing for TV operators. This includes providing an analytics platform for broadcasters and operators to better understand their customers.

The genesis of Adscribe Ireland started when Donal was in his previous job. He saw an opportunity to use new technology and to approach the industry in a different way. His industry experience gave him the confidence to go out on his own.

Adscribe Ireland started in 2019 and have been growing steadily since, making this a very exciting time for the company.

Adscribe help their customers with:

Targeted Marketing

They help advertisers reach their customers with personalised promotional campaigns, regardless of screen type. This helps them to advertise and upsell packages or products, drive traffic to Video On Demand (VOD) content or apps and inform customers about services updates or messages

Broadcast partner promotions

They help improve the viewer experience to create new revenue streams, with ad formats which are targeted to specific shows or channels, the ability to click to record or set a reminder for a show and the inclusion of links to longer form content or dedicated content sites and apps

New revenue opportunities

They help advertisers leverage their reach and engage viewers, which increases their revenue opportunities. Users can collect direct responses from viewers for lead generation, fulfilment and more. They can extend their advertising reach by offering exclusive videos and create product galleries, store locators, polls and sweepstakes

Why start a company?

Starting a business on your own can be nerve-wracking but Donal points out that there is excitement as well. He describes it as “a good mix of emotions.”

His advice is to give yourself room to actually throw yourself into your new business. This includes giving yourself undivided time to focus on developing your products and services.

Through his dedication, Donal was able to exceed his own expectations for the business. Soon after setting up, he described the experience as having “gone even better than I thought it would”.

Although there is a lot of responsibility that comes from owning your own company, including people to worry about and look after, Donal expresses how great the challenge has been.

Growing the team and creating jobs

After a while in business, Adscribe Ireland secured a big customer in the US that kept them very busy. Donal recalls how “this gave us the financial ability to grow the team and not to worry about paying the bills. We could concentrate on building the product.”

In any new company, securing big clients gives you motivation and increases your confidence. This new client means Adscribe Ireland can create more jobs in Ireland and Donal can continue to grow his company.

The responsibilities that come with running a company

Donal has the viewpoint that he doesn’t want to make mistakes in areas he doesn’t know much about. This is why he outsources his accounting requirements.

“I always knew accounting services was something I needed to get right from the start”

Professional services are important in new businesses because they help you avoid costly mistakes. They give you confidence that everything is in order and offer advice to help you along your Startup journey.

Donal has always believed that you need to look after all aspects of your business, even if that means seeking out the advice of others.

Donal’s advice for new businesses is:

Make sure all the books are in order, it’s very important.

How to find an accountant?

When looking for an accountant, Donal says “cost is always one factor. But an accountant’s experience is important.”

“Being in a Tech Startup, you look for someone who is up to speed with the latest technology and proactive about being online as much as possible.”

The information on our website helped Donal with his decision to choose Accountant Online to look after his accounting needs.

Running a business and managing the accounting requirements is a learning experience. Donal had to get used to Irish tax returns and the processes involved with filing obligations to the Irish Revenue Commissioner.

He feels his accountants, Tamar and Leanne, give him a lot of information that helped him build up his knowledge. This has made the financial side of the business easier to handle as his company has grown.

Accountant Online proudly showcases Adscribe Ireland as our client and we hope their story inspires you to take your business to the next step of setting up a Limited Company in Ireland.

If you would like to talk to us about setting up in Ireland, please reach out to our Client Services team or email us at