How To Find A Great Name For Your Irish Company
You have come up an amazing idea for your company. Now all you need is an equally amazing company name to go with it. Ideally, your company name should be unique, easy to pronounce and appealing to your target market. Easier said than done, right?
Here, at Accountant Online, we are dedicated to helping entrepreneurs with every stage of the Company Registration process.
With that in mind, we have decided to create this one-stop guide to help you create the right name for your company in Ireland.
As part of our Company Formation package, we always check your proposed names with The Companies Registration Office (CRO) to make sure it will pass their checks.
What’s The Difference Between A Company Name And A Business Name?
A Limited Company is a separate entity from its directors and shareholders, which means it is legally required to have its own, unique name. All Company Names must also end with the word ‘Limited’ attached.
You are required to register your company name with the Companies Registration Office (CRO). The CRO is very strict with their requirements for naming your company, which we will discuss in more detail later in this guide.
A company’s name is registered during the incorporation process, however, you can change your limited name at a later date. This can be a costly and timely process, so make sure you get it the right first time!
Once you have found a unique and suitable name for your company, this will be protected by the CRO. The CRO will reject all company formation applications that have a proposed name that is too similar to your company’s name.
Business Name (Trading Name)
If any Sole Trader wants to trade under any name that isn’t their own true name, they must register their business name with the CRO.
Limited Companies and Partnerships may also want to register a business name is they want to trade under a different name to their company name.
The CRO does not protect a business name, which means there are no restrictions for any other individuals who want to use your business name. Take a look at our guide for more information on how to register your business name with the CRO.
Irish Company Formation
We will take care of all of the legal and compliance requirements. As soon as you set up your new company, you have annual obligations to make sure you are compliant with Irish Law.Continue Reading
Top Tips For Choosing Your Company Name
Keep Your Customer In Mind
Create a customer persona of the person you want to sell your product to. Ask yourself, would this company name resonate with this customer?
Do you want your name to be fun, simple, serious or attention-grabbing? Think of a name that would attract your target customer. For example, if you’re selling a professional service your name should be simple, serious and clean.
Create a name that is easy to remember, to spell and to pronounce for your customers.
You can also use a thesaurus to find different variations of words you already have.
You want something that conveys the identity of your company. A great example of a descriptive company name is Amazon. Named after earth’s largest rainforest. When they launched in 1995 they had the tagline “Earth’s largest bookstore”.
It might be worth having a think about a catchy tagline as well. Many great company names have a memorable tagline to go with them. For example, the brand L’Oreal has the well-known tagline “Because you’re worth it”.
This tagline is designed to connect their audience, making them feel special and telling them how their product can make their lives better.
Once you have a few possibilities, bounce them off your friends and family. You can even go out and ask your target market what they think. You might be surprised at the number of things they bring to your attention that you’ve overlooked. Add their feedback to the process.
Don’t Limit Yourself
A name like “Ballymun Plumbing” may work well at the start, but it limits itself when it comes to expanding the company outside of Ballymun.
When choosing your name always think about the possible expansion of your business. This means avoiding geographic locations. Local place names may clash with another company in the same area.
Check If The Domain Name Is Available
Your domain name does not have to match the name of your company exactly. For example, GlaxoSmithKline, a pharmaceutical industry, use GSK.com for their corporate website.
Check if the domain name you want to use is available, then you can secure the domain name. For Irish businesses, you have the choice of using .ie or .com, keep in mind whether or not you want to target non-Irish or international audiences.
You can check if your domain name is available by using The Irish Domain Registry.
When you have selected your domain name, register some similar names or variations. We recommend you do this to protect your brand name from competitors and to drive more traffic to your website.
What Documentation Do I Need to Register My Company Name?
Your company name is chosen upon company registration, therefore choosing your company name and registering your company go hand in hand. As part of our Company Formation Service, we can register your company name within a couple of days. All you have to do is provide us with some a short list of names you are happy with. We will do the research to ensure your name will be accepted by the CRO.